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  • Expanding Our Complete Waste Management Offering Across Oxfordshire


    In case you missed our announcement on 1st June 2024, Aasvogel has now rebranded to join the McCarthy Marland group. Aasvogel has been a major part of the McCarthy business for over two years, offering complete waste management solutions across Oxfordshire. This rebrand allows us to bring everything together and serve even more customers across the south-west.

    We caught up with Alex Marland, Director of McCarthy, to discuss how this rebrand will allow McCarthy Marland to further dominate the waste management space in Oxfordshire…

    How did McCarthy Marland come to the decision to rebrand Aasvogel?

    Brand awareness is key to business growth and market presence in the ever-changing waste management industry; it makes better business sense to serve our customers through one brand rather than several. The McCarthy Marland brand is well-known across the south-west, with Oxford being on the edge of our service area. Bringing Aasvogel into the McCarthy Marland brand was an ideal way of allowing us to extend our innovative waste management solutions to all major areas within Oxfordshire.

    How will this rebrand alter the structure of the business?

    The McCarthy Marland branding is being rolled out across all areas of the Oxfordshire business. Our vehicles are being rebranded as we speak, and all our Oxfordshire recycling centre staff are being issued with new branded workwear. All phone calls to our Oxfordshire site are now being answered as McCarthy Marland, and all documentation has been altered to comply with our brand guidelines.

    This means that customers looking for waste management services in Oxfordshire can expect the same level of consistent quality service as our other sites across Gloucestershire, Bristol, Bath and Somerton.

    Which services will McCarthy Marland be offering to the Oxfordshire district?

    All services offered under the original Aasvogel brand, including skip hire, roll-on roll-off skip hire, aggregates, and grabber/tipper hire, will continue to be offered across the Oxfordshire district. However, we have now also introduced our wheeled bin service to Oxfordshire customers, including 240L, 660L and 1100L recycling and recovery collections. In the future, we hope to expand our commercial and industrial service offering into the district, including waste compactors and balers.

    How will the Aasvogel rebrand enable McCarthy Marland to grow?

    Whilst we’ve covered the Oxfordshire area for some time via Aasvogel, this rebrand will help to further increase local awareness of McCarthy Marland across the south-west. Our existing customers can now clearly see that we are servicing the Oxfordshire area, offering solutions that are available to them as and when needed. We can also reach new commercial and residential customers in the area who may be looking for a new waste management partner.



    If you’re looking for a responsible waste management partner in Oxfordshire, please get in touch with one of our friendly team members today. We look forward to hearing from you!

    Expanding Our Complete Waste Management Offering Across Oxfordshire
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